General devaluation of MP status/benefits

It's quite telling to me that so many of the threads (dating back through last year) seem to be MP members voicing concern (or outright dismay) about the perceived and/or actual devlauation of benefits/recognition. I, for one, have witnessed it personally and anticipate it will only continue that way. It's just the new UA, like it or not. The (now 50+ page) thread on the new boarding order is just the most recent example. People justifiably (or not, sometimes) feel the degredation of the program and hence the incentive to get to that next level continues to lessen - at least that's my experience (and I don't think I fall into the DYKWIA category). I would imagine UA and many other airlines would probably like nothing better than to do away completely with their FF programs - it would make their lives easier, but obviously they're not going to do that. I was talking with a friend of mine in marketing who knows a lot about branding, perception and expectation and we came up with a silly (but how much sillier than some of UA's recent ideas) idea to rebrand the MP program. The respective benefits would remain unchanged from what are now offered, but the levels (GS excepted, maybe someone else might have a thought) would be renamed and hopefully with renaming, would bring the expectation of what benefits would be received more into line with what is actually given:

1K will become OK (as in okay)
Platinum becomes Aluminum
Gold becomes Copper
Silver becomes Tin

If I'm OK, I'm getting by pretty well. If I'm Aluminum, it's alright (and I get to board now with OKs!) If I'm Copper, well, I guess it's alright if the credit cards get to board with me - especially if they're shiny!) And if I'm Tin, well, I'm Tin. Better than paper, I suppose. :) No more precious metals here. Just kidding and excuse the rant, but sometimes having realistic expectations makes a difference.